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Younger generation favour flexible working over financial rewards, says study

Summary

New research has revealed that younger workers put flexible working hours over financial reward in the workplace, according to balkans.com.

Our Solution

New research has revealed that younger workers put flexible working hours over financial reward in the workplace, according to balkans.com. The 'NextGen' study was carried out by professional services firm PricewaterhouseCoopers (PwC), in conjunction with researchers from the London Business School and the University of Southern California. The survey involved the questioning of 44,000 workers. Results showed that Generation Y employees (workers born in the 1980s and 1990s) are more likely to stay in a job if they feel part of a team, are supported by managers/colleagues and benefit from flexible working measures. Generation X workers (born 1960s to mid-1970s), on the other hand, are more likely to place more emphasis on pay. Flexible working measures which younger employees are looking for could include working hours that better suit their lifestyle and working from home when necessary - perhaps from a garden office. Talking about the data, Gaenor Bagley, head of people at PwC, told hrmagazine.co.uk: "Generation Y want more from their jobs than just financial reward. A strong and supportive team, flexibility and work/life balance are far more likely to keep this generation motivated at work and many would be willing to forgo pay rises and promotions for greater flexibility." Ms Bagley also said that employers will need to separate themselves from a traditional nine-to-five routine if they want to attract and retain Generation Y workers.

Author:

Samantha Bartlett

22nd April 2013