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Online shopping popular in the garden

Summary

While internet shopping can take place anywhere, many will be surprised to hear that one in 20 homeowners has shopped from the comfort of their own garden.

Our Solution

While internet shopping can take place anywhere, many will be surprised to hear that one in 20 homeowners has shopped from the comfort of their own garden. Worldpay's 'Global Online Shopper Report' suggests that no location is off limits when homeowners get a credit card in their hands, as garden spaces came just before the least likely shopping spot: the loo. Dailymail.co.uk reports that three per cent of Britons have made a purchase in the bathroom, most typically logging on after a spot of dinner at 8.05pm. The living room remains the most likely setting for a spontaneous buy however, with 54 per cent of shoppers citing it as their preferred space, followed by the bedroom (43 per cent). Changes in the ways that people can get online has led to a truly mobile shopping experience, as half of consumers use laptops to shop, while a fifth use a smartphone and one in ten a tablet. "Online shoppers are becoming increasingly mobile, no longer chained to their PC to buy goods and services," Philip McGriskin, chief product officer at WorldPay comments on telegraph.co.uk. "The way shoppers engage with mobile devices is also evolving and will drive the future of eCommerce as consumers look to purchase through apps, mobile websites and using their device on the move." Clothes are the most popular purchase for Brits, with around half the nation parting cash online for them, while books and CDs are also popular.

Author:

Chris Taylor

26th April 2012